James Abrahart built his first business, Interfax Systems Plc. into one of the leading independent providers of office solutions in the United Kingdom. In 1995, he sold the business to Ikon Office Solutions, part of the then Alco Standard Group, a $12 billion dollar US quoted company.

He has since built Altodigital to be one of the largest independent office technology solutions companies in the UK, with 15 UK offices and over 500 employees. Altodigital has partnerships with many of the leading sports brands in the world, and through these connections, James has helped grow Global Image Sports. James is also an active entrepreneurial investor with several business and property interests in the UK and in the USA.

James is responsible for establishing senior level corporate partnerships that enhance growth opportunities for GIS events, athletes and partners.